Instead, our discipline rests on a series of core principles about what makes content effectivewhat makes it work, what makes it good. Content strategy framework core strategy evolve our print production model to deliver singlesource, omnichannel content. Karen mcgrane has helped businesses create better digital products through the power of user experience design and content strategy for the past twenty years. Listen in as they discuss hot topics in digital content. Til then, make do with my book, content strategy for the.
Assessing your usercentered content strategy brain traffic. Journeys, stories, maps, and more simple, practical, and memorable frameworks to ensure that the heart of marketing and content strategy our users isnt forgotten. The first section of this book is organized around these fundamentals. She practices content driven information architecture, helping organizations to understand, organize, and structure their web content for empowering user experiences. The 21 best social media marketing books every strategist.
Oct 18, 2011 5 sites for content strategy and a bonus pie chart user experience, visual design, content management systems, information architecture. These common questions and their short answers are taken from sara wachterboettchers book content everywhere. Halvorsons system presents content strategy as a circle split in two main halves, content components on the left, and people components on the right. A lot depends on who you are and what sort of content strategy youre interested in. She practices contentdriven information architecture, helping organizations to understand, organize, and structure their web content for empowering user experiences. Listen in as they discuss hot topics in digital content and share their expert insight on making content work. Post like an influencer, grow like a marketer serves as a guide for marketers plotting out strategy for clients, as well as inspiration for anyone seeking to turn their. Explore content strategys roots, and quickly learn not only how its done, but how you can do it well. Apr 24, 2012 above all, she must advocate for multiple constituents, including end users, business users, stakeholders, and the content vision itself. It is a recognized field in user experience design, and it also draws from adjacent disciplines such as information architecture, content management, business analysis, digital marketing, and technical.
In part one of a threepart series, we explore how to apply content strategy principles to technical documentation, so that we can create the right content, for the right users, and deliver it to them at the right place and at the right time. The elements of content strategy by erin kissane goodreads. Jun 29, 2018 monsantos guide to mastering instagram was written to help beginners and active users alike understand the kind of content that makes users hit the follow button. Feb 11, 2014 10 must reads for content creation and strategy. Its a practical guide for designers, developers, and other web workers who want to make better, more intentional, more inclusive sitemaps and taxonomies.
This book was written as a brief introduction to content strategy related work, and the author was upfront with what the book was and wasnt in the introduction. We produce brief books of about 100 pagesthe perfect size in terms of subject depth and coverage for topics like html5, css3, content strategy, responsive web design, and more. Responsive web design by a book apart, think beyond the desktop, and craft designs that respond to your users needs, no matter how large or small the. The classic writers handbook, this gives you the golden rule for writing and.
Going responsive and content strategy for mobile, were published by a book apart. The content model is one of the most important content strategy tools at your disposal. Content strategy for the web by kristina halvorson and melissa rach foundational content strategy text that helps you understand how being usercentered can fix your website woes writing for designers my book about how to get the writing done on digital projects and keep users in mind along the way. A compelling read for both experienced content strategists and those making the transition from other fields. A book apart books, number one to number seven addeddate 20170906 00. Scott has focused on the content side of digital experiences since 2009, and was the first ux content strategist at wolfram research. Two years ago, there wasnt much out there about content strategy.
Monsantos guide to mastering instagram was written to help beginners and active users alike understand the kind of content that makes users hit the follow button. This brief guide explores content strategy s roots, and quickly and expertly demonstrates not only how its done, but how you can do it well. Because devices of all shapes, sizes, and capabilities are flooding the market, and users expect to get your content on all of them, which. Creating a content marketing strategy is not the same as launching a blog, getting a ton of followers on social media, or creating a viral meme. Content strategy is the discipline responsible for satisfying business requirements through content creation and. The elements of content strategy brief books for people who. And what does the content renaissance mean for you. When it comes to designing your own content strategy, you want to be creative and do things that will showcase what sets you apart from your competitors, and you want to use examples of successful content strategies to inspire your own, but you dont have to reinvent the wheel or follow someone elses path at least not to get started. However, formatting rules can vary widely between applications and fields of interest or study. We are delighted to present an excerpt of the elements of content strategy by erin kissane a book apart. The term has been particularly common in web development since the late 1990s. The elements of content strategy brief books for people who make websites, no. In his opening keynote at an event apart in washington dc 2012 jeffrey zeldman talked about the need to keep content front and center in web sites and the web design process. She is the author of two books from a book apart, content strategy for mobile, which came out in 2012, and going responsive, which was published in 2015.
Its easy for discussions of terminology to float off into abstraction, so instead of talking about content strategy or what a content. The components of content strategy linkedin learning. Adaptive content get your content ready to go anywhere because its going to go everywhere. She is also the author of content everywhere, a book about creating flexible, mobileready content, and a past editorinchief of a list apart. The elements of content strategy brief books for people who make. Erin kissanes the elements of content strategy stands the test of time in.
Reliable information about the coronavirus covid19 is available from the world health organization current situation, international travel. Numerous and frequentlyupdated resource results are available from this search. How to set up an effective content marketing strategy. As in any field, it comes down to having master skills and knowing when to. In the past, only her friends, clients, and lucky writers got to know the magic that is erin kissane. Erin kissane wrote a book about content strategy and youre reading quotes on the website to decide if you should buy it. A book apart publishes highly detailed and meticulously edited examinations of single topics. And it follows that content strategythe practice of planning for, designing, and managing contentis also getting closer to the center of both web projects and entire organizations. I am the author of everyday information architecture, which was published in april 2019 by a book apart. Scott kubie is the lead content strategist here at brain traffic and the author of writing for designers from a book apart. Keep an eye out for the march 8 release of erin kissanes brilliant the elements of content strategy from a book apart. Oclcs webjunction has pulled together information and resources to assist library staff as they consider how to handle coronavirus. The award for brevity aptly goes to erin kissane for her title the elements of content strategy, weighing in at a concise yet somehow. Or they think their website or business is small enough that a goal written on the back of an envelope is all they need to create successful content for the long haul.
Our ebooks support kindle, ibooks, nook and most other readers and devices. A solid content strategy is key to delivering a compelling user experience, whether its a small business website or an app with global reach. But these experiences are built so that users can consume the content within them. She speaks about content strategy at conferences all over the world, and she is always happy to come home to st. Sara wachterboettcher is a coach, strategist, facilitator, and speaker dedicated to changing design and tech for good. One such system was created by kristina halvorson from the content strategy agency, brain traffic, and proposed in her book, content strategy for the web. Content channel distribution strategy defines how and where content will be made available to users. Mar 08, 2011 in the past, only her friends, clients, and lucky writers got to know the magic that is erin kissane.
About a book apart we cover the emerging and essential topics in web design and development with style, clarity, and above all, brevity. We are delighted to present the third volume in the a book apart series. Because content has so frequently demonstrated its potential to derail web projects, and because it is uniquely entangled with business strategy, it requires special attention. I started active voice after leading a content strategy and ux consulting company for nearly a decade, where i saw the messy insides of all kinds of tech, product, and design teams. Content marketing is about becoming a publisher who creates content that drives results for the business. Then you evaluated content as a way to fulfill that need. Amazingly, this second edition doesnt just keep up.
Mar 29, 2018 the content strategy podcast is a show for people who care about content. She is the managing editor of a book apart, as well as a writer, speaker, workshop facilitator, and poet. In every usability study, you should always aim to test your designs with representative users. Download our 16page guide to learn what questions to ask and how to develop your strategy. Content strategy is a young field, but it has evolved from professions that are anything but new. She is the author of content strategy for the web, the host of the 5by5 podcast content talks, and the f ounder of confab. Content strategy, according to kristina halvorson and melissa rach, involves the planning, creation, governance, and maintenance of content, whereas content marketing strategy focuses on the narrow discipline. Join host kristina halvorson and guests for a show dedicated to the practice and occasional art form of content strategy. In content strategy, there is no playbook of generic strategies you can pick from to assemble a plan for your client or project. The content strategy podcast is a show for people who care about content. Content strategy for the web, kristina halvorson the industry standard primer clout. Preparing for a future where content is no longer stuck in websites, but orbits around users.
Content specialists who work alongside user experience consultants or as a part of web development teams may need a methodology that works with marketing. This is a great resource, particularly if you have already been practicing content strategy cs. A quick reference of some important terms used in content strategy. Chapter 2 the craft of content strategy the elements of content. Science of influential web content, colleen jones not just. In this case, a content marketing strategy is the smaller strategy inside the larger one, content strategy. This brief guide explores content strategys roots, and quickly and expertly demonstrates not only how its done, but how you. This content model asks users to apply more structure than they did when using a wiki, but they get more value from the content.
To be effective at content marketing, it is essential to have a documented content marketing strategy. Content strategy is part of most content marketing strategies. Content strategy refers to the planning, development, and management of contentwritten or in other media. The elements of content strategy is available to read for free. Chapter 3 tools and techniques the elements of content strategy.
These patterns are the essence of content strategy. The truth is, without a strategy your content will never reach its full potential. Whether youre a designer, developer, content strategist, or anyone who creates user experiences, youll gain the practical knowledge to test where your designs might fail before you ship. Kristina halvorson is the ceo and founder of brain traffic a content strategy consultancy. Content strategy for the web touched off the explosive growth of content strategy and its recognition as a critical field of practice. In his opening keynote at an event apart in san francisco, ca 2011 jeffrey zeldman talked about the need to keep content front and center in web sites and the web design process. I happen to work in a small shop where i wear many hats and was a bit disappointed that erin focused mainly on content strategists who work with a wide range of other team members.
In real life, content strategy falls somewhere between traditional editorial leadership, communication strategy, and information management, all of which have their own distinct connotations. Read the elements of content strategy, enjoy it erin is a hell of a writer, and go make the web better. Content strategy for the web is the industrys goto handbook for creating and executing successful content strategies. This is a sample chapter from erin kissanes book the elements of content strategy. The elements of content strategy by erin kissane a book apart. Rachel lovinger shares the skills that go into achieving cs mastery. The book apart series is great, fast reads and very useful information. A book apart the elements of content strategy designing the. Everything you say here about content and content strategy can apply equally to the creation of a book. Learn more about content strategy for the web the content strategy toolkit is the ultimate collection of everything you need to create and launch a content strategy. A short book for content strategists and managers on implementing a complete content strategy in wordpress. Now i spend my time coaching tech and design leaders, facilitating better, more inclusive meetings, and hosting professional development workshops. Erin kissanes book, as a primer on content strategy, will provide you with a short history of the field, the kinds of skillsets that are adjacent to content strategy, the kinds of work that content strategists do, and the kinds of pitfalls to look out for as a content strategist. However, when testing content, your recruiting criteria should be even more stringent.
To understand the full scope of what content strategy can doand to understand why it isnt just editing or another word for marketing, lets take a look at the professions that have laid the groundwork for our practice. I wrote the elements of content strategy because as the internet worms its way further and further into our lives, digital content becomes centrally important to the ways in which we live and work. A book apart, read the elements of content strategy book for free. Louis rosenfeld, author of information architecture for the world wide web. The elements of content strategy brief books for people. Today, theres an everexpanding treasure trove of insightful, forwardlooking resources to refer to. Karen consults on digital strategy, with a focus on content strategy, operations, and. I write articles about ia, ux, and content strategy on my blog and elsewhere. Jun 30, 2016 what sets good content apart from the rest. And ultimately, you planned to create that content. An event apart minneapolis is a threeday conference with 17 sessions and an intense focus on digital design, ux, content, code, and more, giving you deep insights. Aug 14, 2018 scott kubie is the lead content strategist here at brain traffic and the author of writing for designers from a book apart.728 877 378 951 1079 590 172 446 1188 1091 786 236 509 788 544 822 237 735 1367 855 1071 1437 1124 1093 397 746 1328 1410 428 791 1000 547 1418 335